Freelancer Virtual Assistant & Automation Specialist
Workflows · Automations · CRM Setup · Website & Funnel Support
I help businesses stay organized, automated, and running efficiently — from GoHighLevel CRM builds to Zapier automations, backend operations to client-facing funnels.
Hi, I'm Katrina Marquez, CSSWB — a Freelancer Virtual Assistant and Automation Specialist based in Malolos, Bulacan, Philippines. I go beyond task completion: I build systems, map workflows, and configure automation logic that makes businesses run without constant manual oversight.
My work lives at the intersection of administrative excellence, workflow building, and digital operations. I configure GoHighLevel CRM pipelines, build Zapier automation sequences, structure website funnels, and organize the backend processes that keep businesses efficient and scalable.
I've supported real projects — from client intake portals to realtor platforms, funding funnels to web studio sites — and I'm currently pursuing a BS in Business Administration (Financial Management) at National University, Baliwag.
Certified In
Every service is built around one goal: making your business run better.
Reliable day-to-day support so you can focus on growing — inbox, scheduling, coordination, and everything in between.
From document creation to data management — clean, organized, and always on time. Your operations stay structured, always.
Content calendars, captions, scheduling, and engagement — your social presence stays active and aligned with your brand voice.
GoHighLevel pipelines, tags, contact management, and follow-up systems — set up once, working forever. No leads slip through.
I map, design, and document processes that keep your business flowing — so your team always knows exactly what to do and when.
Trigger-based automations that connect your tools, eliminate repetitive tasks, and keep data moving where it needs to go.
Full GHL support — funnels, automations, pipelines, forms, calendar setups, snapshots, and campaign management. Done right.
Funnel structure, page organization, form logic, and backend flow — I help websites work harder and guide visitors to conversion.
Targeted prospect research using Apollo.io, LinkedIn Sales Navigator, and Crunchbase — qualified leads delivered to your pipeline.
SOPs, workflow guides, and training materials that capture how your business operates — so nothing depends on memory alone.
Intake forms, welcome sequences, onboarding flows, and CRM tagging — your clients get a seamless first impression every time.
Accurate, structured data entry and market research — delivered in clean formats your team can act on immediately.
RIZZ App · New York (Remote)
Led the labeling and categorization process for app-based projects, ensuring accuracy and compliance. Coordinated team efforts and provided training to new staff members.
Corporate Credit Solutions (Remote)
Designed and structured a multi-step client qualification intake form using GHL. Built conditional logic workflows including tagging, lead scoring, pipeline routing, and automation triggers. Created structured blueprint infographics for client presentation and internal execution mapping.
Freelance
Assisted in CRM setup and backend organization using GoHighLevel. Configured tagging systems, pipeline stages, and opportunity tracking. Created automation triggers for lead follow-ups and segmentation. Documented system processes for internal team clarity and scalability.
Freelance
Structured website user journey flows for business websites without coding. Organized content hierarchy, CTA placement, and funnel direction. Created documentation-ready layout mapping for developers and designers focused on conversion logic and lead qualification.
Freelance
Cleaned and standardized company lead lists using Google Sheets and AI-assisted verification. Used ChatGPT strategically to generate personalized first-line cold email openers. Flagged inconsistencies and ensured quality control before campaign launch.
Freelance
Developed structured content calendars aligned with brand positioning. Conducted competitor research and audience analysis for growth optimization. Created process documentation for content scheduling and provided structured reporting insights.
Freelance
Created structured SOPs for automation systems and lead qualification flows. Designed backend workflow diagrams for sales and intake processes. Standardized task tracking inside Trello/Asana-style systems and improved clarity between operations and client-facing teams.
Ecommerce Client · Pakistan (Remote)
Processed invoices, payments, and reconciled accounts — achieving 99% accuracy in financial records. Assisted in the preparation of monthly financial reports and statements.
KxA Marketing Agency · USA (Remote)
Managed multi-platform social media accounts, growing engagement by 35%. Created and scheduled compelling content, ensuring brand alignment across all client campaigns.
Yield Streetwear · Singapore (Remote)
Managed multi-platform social media accounts, growing engagement by 35%. Created and scheduled compelling content ensuring brand alignment. Built and maintained audience trust through consistent engagement strategies.
Automotive Libya · Tripoli, Libya (Remote)
Conducted in-depth market analysis and developed reports on automotive trends in North Africa. Collaborated with senior analysts to identify emerging business opportunities and growth markets.
Real websites. Real systems. Real results.
Built and maintained the branded website for Quantrix Outsourcing — a remote staffing agency. Includes automation integration, service sections, and client-facing funnels.
View Live Site →Supported the build of a web design agency's portfolio site. Handled flow structure, service page organization, automation connections, and funnel logic for lead capture.
View Live Site →Built a business credit and funding lead funnel structured for maximum conversion. Includes intake forms, qualification logic, and automated follow-up sequences via GHL.
View Live Site →Designed and built a client intake and onboarding form system with conditional logic, field validation, and GHL pipeline integration. New leads flow directly into CRM automatically.
View Live Site →Built a real estate client portal featuring credit repair resources, mortgage FICO frameworks, and a HomeBuyers Checklist — integrated with email automation sequences for agent onboarding.
View Live Site →Created a comprehensive automation blueprint for Educate & Restore Credit (ERC) — mapping the full GHL, Zapier, and DisputeFox integration with a team-facing implementation guide and structured SOPs.
Internal Client ProjectKatrina is exceptional at what she does. She set up our entire GHL CRM from scratch — pipelines, tags, automations, everything. She's proactive, organized, and always delivers ahead of schedule.
Working with Katrina on our website automation was seamless. She understood our funnel goals immediately, structured everything logically, and the automations have been running perfectly since day one.
Katrina's documentation work is incredible. She took our entire internal process and turned it into a clean, actionable SOP library. Our onboarding time dropped significantly. A true operations professional.
HubSpot Academy · 2022
HubSpot Academy · 2022
NASBA · 2024
Int'l Society of Six Sigma · 2024
Project Management Institute · 2024
TikTok for Business · 2024
Ready to streamline your operations, build smarter automations, or get solid VA support? I'd love to hear about your project.